90 Years of Chrysler Brand Celebrated With Anniversary Edition Models

Chrysler is turning 90 and as part of the celebration, the brand is releasing some special edition models. Back in 1925 Walter P. Chrysler set out to establish a legacy as he provided consumers with high-quality vehicles that were also stylish, comfortable, powerful and affordable. The brand is getting back to its roots by releasing the 90th Anniversary Edition versions of the 200, 300 and Town & Country.

In modern times, Chrysler has tried to stay true to the vision of Walter P. Chrysler. It has made some adaptations as the market shifts, focusing on efficiency, technology and innovation along with the other core principles. The brand has avoided switching to premium prices, preferring to remain accessible to the average consumer.

In that spirit of accessibility, Chrysler isn't going to make highly exclusive anniversary models. Instead, it's offering the vehicles in higher numbers and at affordable price points. Each one not only comes with special badging, but also equipment that normally would be optional. It's a way that Chrysler can show its loyal fans that it appreciates their unwavering support.

Al Gardner, President and CEO Chrysler Brand, FCA US LLC, said that all of the vehicles made by the company today do indeed still incorporate the same core values that Walter P. Chrysler established 90 years ago. According to Gardner, consumers have responded to those traits in big ways, boosting sales by almost 20 percent so far in 2015.

During the third quarter of 2015, the 2016 Chrysler 200 90th Anniversary Edition will hit dealerships nationwide. The sedan will be packed with useful features and come with a price that car shoppers will surely enjoy. Based on the 2016 Chrysler 200 Limited, the sedan attains an impressive 36 mpg on the highway. Equipment added as part of the package includes a power sunroof, front floor mats with the Chrysler 90th Anniversary logo on them, an 8.4-inch Uconnect Access touchscreen with SiriusXM Radio, a leather-wrapped steering wheel, power-adjustable front seats, illuminated vanity mirrors and body-color power-adjustable side mirrors.

For the 2016 Chrysler 300 90th Anniversary Edition, the automaker used the 300 Limited as the basis. Even though the Limited is an entry-level model, it comes loaded with a number of impressive features. For example, the car has LED taillights, a multifunction steering wheel, leather upholstery and satin chrome interior trim.

Chrysler added to the list with some nice touches that ratchet up the onboard technologies. The Uconnect 8.4AN has the largest touchscreen out of any other vehicle in the 300's market segment, making it easier to not only see the various menus clearly, but also to read navigation maps. A 3-D GPS navigation was also added, providing drivers with an even better view of their surroundings, while SiriusXM Travel Link and SiriusXM Traffic help with planning out the best way to get to a specific destination. As for entertainment, the special edition vehicle comes with SiriusXM Radio, plus AM/FM/HD radio. Plenty of drama is added by the dual-pane sunroof, which dwarfs what's available for any other vehicle in the same market segment. A HomeLink system adds more convenience, allowing drivers to not only open up garage doors and automated gates, but also turn on various home devices with the push of a button. Among the unique elements for the sedan are embroidered floor mats that feature the 90th Anniversary emblem.

Like all other Chrysler 300 Limited models, the car is powered by a 3.6-liter Pentastar V-6 engine, which is mated to a TorqueFlite eight-speed automatic transmission. All-wheel drive is also included, which comes with a unique active transfer case and a disconnect feature for the front axle. That translates into better fuel economy without compromising the vehicle's inclement weather capabilities.

The 2016 Chrysler Town & Country Anniversary Edition uses the Touring-L as its basis. The minivan comes with 17-inch painted aluminum wheels as standard, plus a convenient Stow N Place Roof Rack System that has crossbars that can be folded into the side rails. Not only are the side doors power sliding, the liftgate is powered as well. Leather upholstery with perforated inserts on the seats is also included.

Among the additional equipment included on the special edition minivan is a Keyless Enter 'n Go system that frees the driver to get into the vehicle and start the engine without ever getting out the keys. A power sunroof adds some nice ambiance during the daylight hours, while bright door handles inject additional sophistication. Increased comfort comes from the heated first- and second-row seats and heated steering wheel. Like the other Anniversary Edition models, it also comes with floor mats that feature the logo embroidered in them.

Source:

http://media.chrysler.com/newsrelease.do?id=16758&mid=3


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